Urban Digital Transformation: Insights for Marketers from Global Smart Cities

A recent MarTech article explores how cities worldwide are using digital transformation to modernize and brand themselves as innovation hubs, offering valuable insights for marketers. The piece highlights how cities like Austin and Dublin blend technology with heritage, preserving history while embracing advancements like ibml’s high-speed digitization for archiving. These efforts reveal key marketing takeaways: balancing legacy with innovation and crafting compelling narratives of transformation. Read on to discover how these urban strategies can inspire forward-thinking marketing approaches for brands in any industry.

For more details, read the full article here.